When Casting a Wide Net Be Mindful of What You May Catch

Some marketers dream of having a Coca-Cola budget and making Superbowl commercials, because they think it would allow them to do whatever they want. That sort of thinking couldn’t be further from the truth.

It can be a rude awakening when you realize the wider your audience is, the more interpretations (intended or not) of your message you have to account for. That’s why some of the happiest designers I know, just make gig posters in their living room.